Assalamu Alaikum, my name is Dr. Shahid Ali,, and I welcome you all to this course, Digital Marketing of DG Schools. Before I tell you about the course, let me give you a little introduction about myself.
After getting my initial education, I obtained my Bachelor's, Master's, and PhD degrees in the field of Marketing. I worked for a top organization in the field of Marketing, and after that, I went to the US, where I specialized in Digital and social media marketing at MIT. This is my educational and academic background. But you can ask me a question here. Brother,
you are teaching us freelancing and through the Digital Marketing, you are trying to tell us how I can become a freelancer and you yourself are giving an introduction to your job and educational degree. Entrepreneurship and freelancing have always been my passion. I started my first company in my life in 2002 in Australia. Seven Tech Startups is currently in Pakistan.
I am a professor in a private university here, where I teach marketing and am also a trainer and consultant for national and international organizations, but my passion is still entrepreneurship, and I want the number of freelancers and home entrepreneurs in Pakistan to increase so that instead of looking for a job, we can start our own business with the help of technology. So friends,
this course of cwork online is a part of this mission, in which I will teach you what digital marketing is and how you can earn money in the world of freelancing by using digital marketing skills for yourself and your family. Now, let's take a look at the course a little. I have created a course by blending theory and practice. It has a total of six steps. Step number one is where we will set the base.
What does base mean? Foundations. When a new house is being built, the first thing that is dug is its foundation. We will do the same thing in this course. Steps of setting the base. In this, I will tell you what marketing is, what digital marketing is, and what the power of digital marketing is. So, step number one is the basic step. Step number two is mindset development.
Before learning digital marketing skills, I will try to make your mind like a digital marketer. How does a decisional marketer think, what language does it use, and which clients can give you digital marketing projects? Then comes step number three. In this, we will talk about projects that are currently available on the freelancing website. How to acquire these products,
how to win them, and how to manage and negotiate with clients on different products. We will discuss all these things in step number three. Step number four is actual skills. In this, we will learn software. We will learn platforms.
I will start with social media platforms,
in which we will learn platforms like Facebook, LinkedIn, Instagram, and Twitter. We will see how marketing is done on it and what the dynamics of marketing are on all these platforms?
Then we will come to digital display advertisements. In this, we will also take search advertisements, and we will use Google's platform, and we will learn how we can do marketing using Google. Then we will move on, and we will see how blogs are created and how they are marketed. After that, I will also tell you about in-line lead generation and how posting on different groups is done.
In this step, number four, after step number four, step number four will come, and within step number four, I will give you some advanced skills. When you start freelancing and apply all the skills of step number four and start earning money, it will become your left-hand work because they are easy skills. Then the skills of the stable four will come up. In step number four, we will read five things. We will see how to set up an e-commerce store, how to create a digital marketing plan,
what it is and how it is done, what email marketing is, and how to use the power of data analytics to get projects from the world of freelancing. And then comes the last step, number six, in which I will teach you a little bit of digital marketing theory as a professor so that you can blend both practice and theory. Friends, my goal in this course is not that you only acquire software skills.
I want you to understand the practices and theory of digital marketing as well as standard traditional marketing so that you can apply them in your daily life. So friends,
get ready for one of the most exciting and interesting courses offered to you from the platform, cwork online and I will be with you for the next few weeks. And I hope you will Course Ready Let's Start
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